21 Best Selling Sex Toys Loved By Australians In 2023
WARNING: Adult content.
Gone are the days when buying a vibrator was an awkward experience that involved slipping into a sex shop incognito and emerging with a brown paper bag.
Today things couldn’t be more different, with celebrities like Lily Allen coming out with their own vibrators, while retailers like THE ICONIC and Adore Beauty have expanded their range to include sex toys.
Here’s our expert guide to picking the best vibrator for you, plus a roundup of the best-selling sex toys available on THE ICONIC, Wild Secrets, Lovehoney and Vush right now – including MAFS alum Ella and Dom’s Vush Twist Vibrator, which has “secret” feature that’s driving fans wild and the best-selling Lovehoney X ROMP Switch Clitoral Suction Stimulator recommended by sexlogoist Chantelle Otten.
HOW WE CHOOSE PRODUCTS
To help you find the best sex toy for your needs and budget, we asked sexologist and couples therapist Isiah McKimmie for their expert advice and recommendations on what to look for when buying a sex toy. Isiah is a leading relationship and intimacy expert and the author of news.com.au’s Relationship Rehab column. In addition, our shopping team read hundreds of customer reviews and looked at test results and ratings from product review sites to find the best sex toy from premium to budget to help you find the right one.
BEST BOXING DAY SEX TOY DEALS
While, of course, looking after yourself is of utmost importance and worth any amount of money, we all know that sometimes spending top dollar on a sex toy just isn’t the highest priority. That’s why the Boxing Day sales could not have come at a better time.
Below we’ve rounded up our top picks of the sales that are live now for you to choose from. Plus, take a look further below at the best-selling toys on the market right now.
Lovehoney
Wild Secrets
VUSH
THE ICONIC
- Up to 30 per cent off select sex toys
- 30 per cent off VUSH Shine G-spot Vibrator, $61.60 (down from $88)
- 30 per cent off VUSH Sol Vibrating Stroker, $56 (down from $80)
- 25 per cent off LELO Sona, $74.25 (down from $99)
- 20 per cent off lady bonnd Ollie, $63.96 (down from $79.95)
- 20 per cent off Womanizer Premium 2, $239.20 (down from $299)
- 20 per cent off We-Vibe Rave, $135.20 (down from $169)
- 30 per cent off Vush Empress 2, $154 (down from $220)
- 25 per cent off LELO Sona 2 Travel, $111.20 (down from $139)
- 20 per cent off We-Vibe Tango X, $95.20 (down from $119)
- 20 per cent off We-Vibe Sync 2, $191.20 (down from $239)
- 20 per cent off Velvetine Roma, $67.96 (down from $84.95)
- 20 per cent off DAME POM, $155.96 (down from $194.95)
LELO
JOUJOU
OUR TOP PICKS
In this article
TOP RATED BEST-SELLING SEX TOYS
Vush Ella + Dom Twist Vibrator, $112 (down from $140) at Vush
What You Should Know
This sex toy has been a bestseller since it was released.
Created by MAFS alumni and podcasting duo Ella Ding and Domenica Calarco, the Vush Twist Vibrator is unlike anything we’ve seen before. Described as “perfect for everyone’s preferences”, the toy can be used for both internal and external play, with a unique gyrating tip and a twist design for an extra bit of sensation.
Ella said on Instagram that the Twist Vibrator’s “secret, special situation at the top” is her favourite feature.
It’s already racked up many glowing reviews. “This vibrator does exactly what it says on the box – and more. I had a feeling the design and the gyrating tip would be an interesting combo and I wasn’t disappointed – I am loving the different patterns available meaning it’s a new experience each time!” one happy customer said.
Another five-star reviewer wrote on the Vush website, “First time playing with this was with my husband and he got just as excited as me when we realised the tip moved! that added a whole other level of excitement AND sensation. this toy is INCREDIBLE. Orgasm after orgasm.”
Lovehoney X ROMP Switch Clitoral Suction Stimulator, $49.95 at Lovehoney
What You Should Know
This is Lovehoney’s best-selling sex toy and with almost 1400 five-star reviews, it’s not hard to see why. Plus, the clit sucking vibrator is a steal at under $50.
Exclusively available at Lovehoney, the Switch has a whisper-quiet motor but six intensity levels that customers love.
“Best sex toy I’ve ever owned! Rabbit who? Once you get the hang of it and you find the spot it’s like going into an unknown galaxy of pleasure! Oh why didn’t I have this years ago!” one enthusiastic five star review reads. Other reviewers said it gave them “instant pleasure” and “earth-shattering orgasms”, while another praised it for making them “squirt for the first time”.
Womanizer Starlet Rechargeable Clitoral Stimulator, $119.95 at Lovehoney
What You Should Know
The small but powerful sex toy is one of the most popular on Lovehoney. There are four escalating levels of intensity to choose from and uses Womanzier’s signature clitoral suction “pleasure air technology” to stimulate the clitoris without making contact for touchless pleasure.
A very pleased reviewer said, “Got me orgasm stage very quickly … after using it on the most powerful setting the sensation was that strong my legs went to jelly!”
Another five-star reviewer had their “first ever orgasm”, writing, “I have never experienced anything like it. How I’ve managed to live this long without this feeling I do not know.”
BEST-SELLING SEX TOYS FOR BEGINNERS
Girls Get Off Missy, $206 at Girls Get Off
What You Should Know
This “small but mighty” vibrator might be more petite than other clitoral vacuum toys but that’s part of its appeal, making it easier to hold and manoeuvre during sex.
“An external toy like Missy is the perfect way to maintain clitoral stimulation with pulsing and vibrations that are also able to be felt by both parties. It can also be held and controlled by either partner,” says Viv Conway, co-founder of female-focused sex toy brand Girls Get Off, told news.com.au.
“Didn’t think our sex life could get any better because it was already great but my wife and I were shocked at the amazing sex we have had since I gifted her Missy Mini,” one five star review reads.
“Incredible! Every woman, single or couple needs this in their life!”
Womanizer x Lovehoney Pro40, $127.46 (down from $169.95) at Lovehoney
What You Should Know
Lovehoney’s second best-selling sex toy is a clitoral suction stimulator that uses Womanizer’s signature “pleasure air technology” for contactless stimulation of the clitoral nerve-endings.
With six levels of intensity and the added benefit of being waterproof and USB rechargeable, this vibrator has been described by one reviewer as “life-changing”.
“For 20 years of my life I have never been able to achieve full orgasm … this toy has gotten me there every single time I use it,” they wrote.
Smile Makers The Billionaire, $74.95 at THE ICONIC
What You Should Know
This affordable vibrator from Smile Makers is the number one bestseller at THE ICONIC.
Reviewers say it is the “perfect first toy” and suited to beginners, with four speed settings and two pulsation modes.
“First time using any sex toy, and I can’t believe I didn’t order it sooner,” one reviewer writes.
“It’s so cute and feels so good! The size is just perfect, super easy to hide if you don’t live on your own.”
“This is a dual action vibrator which can be used for clitoral or internal stimulation,” Isiah says of The Billionaire. “It’s a great toy for beginners or those who like to keep things simple.”
BEST-SELLING SEX TOYS FOR G-SPOT STIMULATION
Smile Makers The Tennis Pro, $74.95 at THE ICONIC
What You Should Know
One of THE ICONIC’s most popular vibrators, this vibrator by Smile Makers is specifically designed for G-spot stimulation.
With a round head made for internal pleasure, The Tennis Pro provides targeted attention with four different speeds and two pulsation modes.
Made from waterproof smooth silicone, this vibrator has the added benefit of being super silent.
Vush Shine G-spot Vibrator, $70.40 (down from $88) at Vush
What You Should Know
This cute sex toy from Vush has curves in all the right places, making it ideal for G-spot stimulation.
It has 10 vibration settings and is fully waterproof as well as coming with its own USB charging case.
“This little guy is such a gem! Such a good shape and size, easy to hide, very quiet and discreet,” one five star review says.
“Everyone needs a little bit of self love in their life and this is the perfect thing. The design makes it very comfortable for use.”
BEST-SELLING CELEBRITY SEX TOYS
Womanizer Liberty by Lily Allen, $149.95 at Amazon
What You Should Know
Lily Allen launched her own version of the best-selling Womanizer in 2020 after becoming a passionate advocate for female self-pleasure.
“This toy just reminds me of Lily – confident and cool!” reads one five star review. “And it feels as good as it looks.”
In her 2018 autobiography My Thoughts Exactly Allen revealed how focusing on pleasure had helped her get through a dark period in her life.
The British singer has since labelled the Womanizer the sex toy that “changed my life”.
Allen’s Womanizer Liberty is Adore Beauty’s fourth best-selling sex toy, with features including the brand’s signature pleasure air technology with six intensity levels, as well as super quiet functionality.
“Clitoral suction toys are the hottest toys to have right now and the Womanizer Liberty comes with a fun design to boot,” Isiah says of the toy. “Can be used in both solo play or with a partner.”
BEST-SELLING AFFORDABLE SEX TOYS
Smile Makers The Surfer, $39.95 at THE ICONIC
What You Should Know
This is THE ICONIC’s second most popular sex toy, with Isiah describing it as a “good clitoral vibrator for beginners”.
Featuring a rounded head and little fins for clitoral stimulation, The Surfer is both waterproof and super silent.
“This is my first ever purchase and I couldn’t be more pleased,” writes one five star reviewer. “The Surfer is easy to use, soft to the touch and hits all the right spots. I absolutely love it.”
Lovehoney Magic Bullet 10 Function Silver Bullet Vibrator, $24.95 at Lovehoney
What You Should Know
Coming in as the third best-selling sex toy at Lovehoney, this sleek bullet vibrator is a bargain at under $25. It’s small, compact and easy to use, making it a great option for first-timers or to take with you when you’re travelling.
There are three intensities and seven rhythms, with a tapered tip for precise clitoral stimulation. One five-star reviewer said they’re “madly in love” and “would marry the bullet”. Another wrote this bullet “definitely guarantees success for the big O”.
Lovehoney Frisky 10 Function Silicone Rabbit Vibrator Purple, $44.95 at Lovehoney
What You Should Know
This rabbit vibrator from Lovehoney is excellent value for money.
It has 10 vibration modes, flexible “rabbit ears” for clitoral stimulation, a contoured flexible head for G-spot stimulation and is waterproof.
Wild Weekend Kit, $64.97 (down from $129.95) at Lovehoney
What You Should Know
This pleasure kit is great value for money and is the fifth sex toy bestseller overall on Lovehoney’s website.
It includes 11 sex toys for solo and partner fun including a rabbit vibrator, G-spot vibrator, butt plug, male stroker, vibrating rabbit ears, anal beads, jiggle balls, rabbit cock ring, and a cock ring set.
Reviewers say the kit is perfect for couples who are beginners when it comes to sex toys as there is “a lot to experiment with”.
SKYN Thrill Discrete Vibrating Bullet, $35.96 at Amazon
What You Should Know
This bullet vibrator is one of Amazon’s best-selling sex toys. The compact toy weighs just 50 grams and comes with three different vibrating speeds.
It’s also waterproof and is USB rechargeable with a one hour battery life.
BEST-SELLING SEX TOYS FOR COUPLES
Lovense Lush 3 App Controlled Rechargeable Love Egg Vibrator, $239.95 at Lovehoney
What You Should Know
Lovehoney’s fourth best-selling sex toy is this wearable egg vibrator that can be controlled via a phone app, making it ideal for partner play.
With five hour battery life, the Lush 3 can deliver near-silent vibrations to your G-spot, with the vibrations able to be synched to music or certain sounds.
“Bought this toy to use with my long-distance partner. Works amazing, app works well and he’s able to use it from a different country,” one five star review reads. “Vibrations from the toy can be a bit intense and gets some getting used to (but) worth the buy.”
We-Vibe Chorus Remote Couples Vibrator, $256.99 (down from $299) at Wild Secrets
What You Should Know
We-Vibe’s range of couples vibrators have been bestsellers for years, with its Chorus sex toy designed to take your bedroom play to the next level.
The chorus is designed for hands-free triple stimulation during sex or it can be remote operated simply by giving the remote a squeeze.
There’s 10 plus vibration settings, plus bonus modes you can select through the We-Connect app.
Five star reviews describe it as “so much fun” and “the best couple’s sex toy”.
BEST-SELLING SEX TOYS FOR SOLO PLAY
What You Should Know:
Billed as a “different kind of clitoral stimulator”, the Sona uses sonic waves that target the clitoris internally as well as externally to create a slow gentle build to climax.
It’s super quiet and has eight pleasure settings, is 100 per cent waterproof and has a one hour usage time.
“I didn’t think much of this because of the size of it, but to be completely honest, its bougee looking and it’s 10/10 for being my first toy,” one five-star reviewer writes.
Lovehoney Indulge G-spot and Clitoral Suction Stimulator, $62.96 (down from $89.95) at Lovehoney
What You Should Know
Lovehoney’s double-duty Indulge vibrator stimulates both your G-spot and clit for blended orgasms, making it perfect for solo play. With 10 suction speeds for clitoral stimulation, three speeds and seven patterns for your G-spot, it’s no surprise it made it into the top 10 of Lovehoney’s best-selling list. One five-star review said it “fit like a glove” and gave them “immediate pleasure”. Others have described it as “out of this world”, “mind-blowing” and “unbelievable”.
Vush Muse Rabbit Vibrator, $108 (down from $135) at Vush
What You Should Know
The Vush Muse comes complete with dual stimulation points – a powerful internal arm that mimics the ‘come hither’ motion for maximum G-spot and p-spot pleasure, as well as flexible external arm that focuses on the clitoris. There’s 8 pleasure optimised patterns, and 5 levels of intensity to find the incredible blended orgasm.
“I’m just obsessed with it!” writes one reviewer. “A little on the pricey side compared to budget options you can get but I feel like the quality is just so good for the extra money. Splurge a little and get this, seriously won’t regret! It’s so versatile too, you can just use it externally like a regular vibe if you like. I barely use my bullet after getting this – literally the only vibe you need because it does everything. Already a 10/10 for me.”
LELO Enigma Deep Rose, $279 at LELO
What You Should Know
This stylish sex toy is pretty to look and popular — it’s one of the best-selling Lelo vibrators.
The dual action sonic vibrator is designed to target both the G-spot and clitoris with eight different settings.
One Adore Beauty staff member said they were “deceased” after using it, describing it as a vibrator that “works so well that even the devil himself would blush”.
WHAT FEATURES SHOULD YOU LOOK FOR IN A SEX TOY BEFORE BUYING?
It’s important the sex toy is suitable for use in the area you are buying it for (for example, clitoral, G-spot or anal stimulation) and you should read the product description carefully before purchasing.
Checking the sex toy is made from “body safe materials” like medical grade silicone and not anything potentially porous is also crucial, says Isiah.
“One of the onsite important features to look for in a sex toy is that it’s made of body safe materials,” she explained.
“These toys are of higher quality, meaning the last longer and give you more bang for your buck.
“Using toys made of body safe materials also ensures that you don’t leech harmful plastic chemicals into your delicate parts.”
WHAT’S THE MOST POPULAR TYPE OF SEX TOY?
“The most popular sex toy in Australia right now are clitoral stimulators that have a sucking action (mimicking oral sex – yes please!) and couples toys like the We-Vibe which couples can use together,” says sexologist and couples therapist Isiah McKimmie.
WHAT’S THE BEST SEX TOY FOR BEGINNERS?
If it’s your first sex toy, Isiah recommends choosing something easy to use that can be incorporated into your existing sex life.
“A simple clitoral vibrator that can be used alone or with a partner is a great place to start when it comes to sex toys,” she said.
WHAT TYPES OF SEX TOYS CAN YOU BUY IN AUSTRALIA?
According to Isiah some of the most popular sex toys you can buy in Australia are:
- Couples toys that are “designed to be used by couples during intercourse”, she explains.
- Clitoral vibrators which are “specifically designed to stimulate the clitoris either alone or with partner”, Isiah said.
- Combination ‘rabbit’ toys named because they look like, well, a rabbit. “These toys hit the perfect combination of internal (often G-spot) and clitoral stimulation,” Isiah explains.
- Men’s masturbation ‘sleeves’: The are for penis owners to “enhance their solo pleasure”, says Isiah.
- Anal toys which Isiah explains can “help you enjoy the multiple nerve endings that make anal stimulation pleasurable”.
- Prostate massagers: These are “anal toys with a bit of extra oomph designed to hit the prostate, also known as the ‘male G-spot’,” Isiah says.
More Coverage
Isiah McKimmie, relationship and intimacy expert
Isiah McKimmie is a leading relationship and intimacy expert and the author of news.com.au’s Relationship Rehab column. She has a master’s degree in relational psychotherapy, a master’s degree in science in medicine (sexual counselling / psychosexual therapy), a postgraduate diploma of sexology and a certificate from the prestigious Institute for the Advanced Studies of Human Sexuality.
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Originally published as Best-selling sex toys loved by Australians in 2023
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